10 Features an E-Commerce Website Must-Have View Larger Image

There has never been a better time to focus on your e-commerce website to scale your business growth potential. To be effective and attractive to buyers, your website must offer sufficient functionality to be relevant and competitive. As customer experience starts with your website.Thanks to all-consuming digitalization, global e-commerce sales worldwide have reached $5.7 trillion in 2022 and are expected to experience a growth rate of 9.7%.

Whether you’re building an e-commerce website to improve your customer experience or increase sales, certain features can help make the website more user-friendly and easy to manage.

Here are the must-have features of a successful e-commerce website in 2022.

Responsive Website Design

Nowadays age, when online shoppers have a short attention span, it is important to get their attention quickly. With constantly moving between devices, an e-commerce website must deliver a consistent experience across all screen sizes, especially mobile.

A responsive website will attract a wider audience, lower bounce rate, improve conversion and boost SEO. Also, it is important to ensure all images are well-lit, aptly styled, and intricately detailed to carry out a lot of zooming, pinching and shrinking by the visitor.

User-Friendly Navigation

A user-friendly navigation ensures repeat customers and draws a lot more potential customers. According to the Digital Experience Benchmark Report 2021, a visitor maintains their attention for just 54 seconds, which declines after that.

For better experience and conversion, your website must be easier to navigate and build on the understanding of the customer journey, where they can easily move across product categories and complete the purchase. Organized categories and structured classes make it look clean and facilitate a conversion.

Multiple Security Features

Cyber-attacks are real! The risk of hacking and security breaches has increased with digitalization. That’s why it is important to secure consumer data and website information with relevant security measures.

Some of the most common ways to protect your e-commerce website are to install an SSL (Secure Socket Layer) Certificate, set up multi-factor authentication and choose plug-ins carefully. Do not compromise the security of your website, and keep changing your passwords regularly.

Shopping Cart & Wish list

As the primary objective of an e-commerce website is to increase sales and generate revenue, it should offer a seamless shopping experience. Online visitors expect fast service, seamless checkouts, minimum information to process orders, and retaining vital information for future checkout journeys.

Give your customers the option of a wish list, as they might not be ready to purchase immediately, and you can gently encourage them in the future. In other words, make your products more clickable, with clear details, and display several checkout buttons to increase your conversion rate.

Advanced Product Search

Allow your customers to easily search, filter and sort products they are looking for among the hundreds of other products listed on your website. Online customers are conscious about their time; thus, ensure you give users the option for advanced product search with filters, categories and relevance.

Product search and filter features on your web will offer an individualized experience for your customers. Take advantage of the search bar and allow users to properly narrow their search, leading to higher customer satisfaction.

Product Reviews

Your e-commerce game is highly dependent on ratings and product reviews. If you’re selling in a competitive market, product reviews will be taken into consideration by your customers.

Product reviews support customer decision, increases sales and help you build credibility. Build social proof and give your customers the confidence to take a chance. Product reviews also help build user-generated content to help your e-commerce website rank significantly higher on search engines.

Multiple Payment Options

To make your e-commerce website more user-friendly, you must offer as many payment methods as possible. Research shows that 6% of online customers abandon purchases in their basket if they don’t find a preferred payment option.

Multiple payment options will make your website more flexible and substantially decrease abandoned carts and sales. Reassure your customers with payment options, making them prominent before the checkout.

Detailed Shipping Information

There has been a drastic shift in online customers, and the shipping information greatly influences their decision to check out an item. It is important to display shipping options, paid or free, on your website, as customers want to see costs upfront before making a purchase.

Also, give your customers a great user experience with a detailed display of shipping information making, return process, and expected arrival times, and offer real-time customer service.

Multiple Contact Options

Even when your customers have decided to make a purchase, you must continue to forge a strong relationship by being available at all times. You must integrate multiple contact options such as email addresses, chatbots, a link to the help centre, guides and a relevant CTA.

Multiple contact options allow customers to contact representatives instantly without waiting and reducing the number of abandoned shopping carts. These options demonstrate to potential customers that you value their time.

Web Push Notifications

Got a great offer? On-going discount on products added to customer’s wishlist? Web push notifications increase e-commerce conversions and engagement and retarget customers to drive maximum opt-ins.

The different types of push notifications to target your customers include product offers, order updates, content updates, and other relevant content that can keep customers on your side. These notifications can be targeted, automated or generic for all customers.

Optimize Your E-Commerce Website for a Fantastic Shopping Experience

Now when you’re stocked up on knowledge on key features of an e-commerce website, consider all aspects that can help you create a user-friendly website. Unlock many blocks that ensure a smooth online buying experience for your customers. Don’t miss out on the opportunity!

It’s time for the next step!

Responsive Website Design

Nowadays age, when online shoppers have a short attention span, it is important to get their attention quickly. With constantly moving between devices, an e-commerce website must deliver a consistent experience across all screen sizes, especially mobile.

A responsive website will attract a wider audience, lower bounce rate, improve conversion and boost SEO. Also, it is important to ensure all images are well-lit, aptly styled, and intricately detailed to carry out a lot of zooming, pinching and shrinking by the visitor.

User-Friendly Navigation

A user-friendly navigation ensures repeat customers and draws a lot more potential customers. According to the Digital Experience Benchmark Report 2021, a visitor maintains their attention for just 54 seconds, which declines after that.

For better experience and conversion, your website must be easier to navigate and build on the understanding of the customer journey, where they can easily move across product categories and complete the purchase. Organized categories and structured classes make it look clean and facilitate a conversion.

Multiple Security Features

Cyber-attacks are real! The risk of hacking and security breaches has increased with digitalization. That’s why it is important to secure consumer data and website information with relevant security measures.

Some of the most common ways to protect your e-commerce website are to install an SSL (Secure Socket Layer) Certificate, set up multi-factor authentication and choose plug-ins carefully. Do not compromise the security of your website, and keep changing your passwords regularly.

Shopping Cart & Wish list

As the primary objective of an e-commerce website is to increase sales and generate revenue, it should offer a seamless shopping experience. Online visitors expect fast service, seamless checkouts, minimum information to process orders, and retaining vital information for future checkout journeys.

Give your customers the option of a wish list, as they might not be ready to purchase immediately, and you can gently encourage them in the future. In other words, make your products more clickable, with clear details, and display several checkout buttons to increase your conversion rate.

Advanced Product Search

Allow your customers to easily search, filter and sort products they are looking for among the hundreds of other products listed on your website. Online customers are conscious about their time; thus, ensure you give users the option for advanced product search with filters, categories and relevance.

Product search and filter features on your web will offer an individualized experience for your customers. Take advantage of the search bar and allow users to properly narrow their search, leading to higher customer satisfaction.

Product Reviews

Your e-commerce game is highly dependent on ratings and product reviews. If you’re selling in a competitive market, product reviews will be taken into consideration by your customers.

Product reviews support customer decision, increases sales and help you build credibility. Build social proof and give your customers the confidence to take a chance. Product reviews also help build user-generated content to help your e-commerce website rank significantly higher on search engines.

Multiple Payment Options

To make your e-commerce website more user-friendly, you must offer as many payment methods as possible. Research shows that 6% of online customers abandon purchases in their basket if they don’t find a preferred payment option.

Multiple payment options will make your website more flexible and substantially decrease abandoned carts and sales. Reassure your customers with payment options, making them prominent before the checkout.

Detailed Shipping Information

There has been a drastic shift in online customers, and the shipping information greatly influences their decision to check out an item. It is important to display shipping options, paid or free, on your website, as customers want to see costs upfront before making a purchase.

Also, give your customers a great user experience with a detailed display of shipping information making, return process, and expected arrival times, and offer real-time customer service.

Multiple Contact Options

Even when your customers have decided to make a purchase, you must continue to forge a strong relationship by being available at all times. You must integrate multiple contact options such as email addresses, chatbots, a link to the help centre, guides and a relevant CTA.

Multiple contact options allow customers to contact representatives instantly without waiting and reducing the number of abandoned shopping carts. These options demonstrate to potential customers that you value their time.

Web Push Notifications

Got a great offer? On-going discount on products added to customer’s wishlist? Web push notifications increase e-commerce conversions and engagement and retarget customers to drive maximum opt-ins.

The different types of push notifications to target your customers include product offers, order updates, content updates, and other relevant content that can keep customers on your side. These notifications can be targeted, automated or generic for all customers.

Optimize Your E-Commerce Website for a Fantastic Shopping Experience

Now when you’re stocked up on knowledge on key features of an e-commerce website, consider all aspects that can help you create a user-friendly website. Unlock many blocks that ensure a smooth online buying experience for your customers. Don’t miss out on the opportunity!

It’s time for the next step!

GYB Commerce is a reliable tech software and solution partner that focus on growth and excels in optimizing the processes and operations of our clients.