Shopify is an e-commerce platform that allows businesses to create online stores to sell their products worldwide. Shopify has become one of the most popular choices that unify all your commerce needs onto a single platform.Shopify is a feature-rich, cloud-based, and hosted platform that gives you complete flexibility to run your store from anywhere. It lets you open a storefront, showcase products, engage customers, accept payments securely and facilitate the process of selling at an affordable cost.To get started, let’s dive into some statistics that show how Shopify is changing the e-commerce landscape for businesses worldwide.

• Over 2 million merchants used Shopify in 2022
• In 2021, Shopify contributed $319 billion in Global Economic Activity
• Over 50% of Shopify stores get repeat purchases
• Top Choice for Retail, Apparel & Fashion, and Computer Software

Power Features of Shopify

Built for E-commerce

Shopify platform is solely built for e-commerce, so everything is streamlined as soon as you register. And arguably one of the best software-as-a-service (SaaS) platforms for e-commerce. It has comprehensive store builder functionalities and features, 100+ themes, and templates to choose from. A merchant can easily build their store with little to zero technical knowledge.

Intuitive Interface

You don’t need hours to figure out how the platform works. Simple drag-and-drop features make it every simple for businesses to start uploading their product listings and install a pre-built theme. However, for a more customized store, you can also partner with an expert e-commerce solutions provider that can further add brilliance to your brand.

• 79% of Shopify traffic comes from mobile devices with 3x times repeat purchases.

Also, the back end of your Shopify store will provide insight into best-performing pages, real-time visitor stats, and a comprehensive data dashboard to further scale your business.

Agile Marketing

Shopify has built-in marketing automation tools that truly make marketing easier for its users. Also, the store lets you market through online channels such as e-mail and advertising campaigns. Shopify even includes SEO optimization features such as page titles, meta descriptions, schema, sitemaps, and much more to increase your product reach and visibility.

Shopify has Google Analytics that provides insight into campaign data with just a click of a button. Through content marketing strategy and affiliate programs, businesses can promote their brand.

Data and Analytics

Shopify has a comprehensive dashboard for its users that shows key sales, orders, and online store visitor data. The dashboard provides the most valuable insight to improve performance, increase engagement and understand customer preferences.

The data is available in form of metrics and graphs, with a comparison to the previous stats. Without any manual interaction, Shopify evaluates your store speed, analyses best-selling products, and show purchase trends.

Add-on Apps

Shopify allows users to install add-on plugins, and expand their store features and functionalities. Add-ons can help with sales, generate more leads, improve customer experience, boost stock turnover, and feature the best products.

Reduced Abandoned Carts

Automating persuasive follow-up messages and reminder notifications reduces the number of customers abandoning their carts. Shopify sends reminder e-mails to customers to make more sales.

• Shopify cart abandonment rate is 69.82%, impacting store sales.

Shopify reduces cart abandonment through exit-intent popups, speedy checkout processes, guest checkouts, security badges, coupons for next orders, and keeping the cart button visible.

Social Proofs to Attract Buyers

Social proof is an incredible tool for marketing and sales. It is the most trusted, powerful, and fastest way to gain attention and make a purchase decision.

• 91% of shoppers read at least one review before making a purchase.
• 47% of potential customers are more likely to purchase product that has 4 and above rating.
• 92% of customers rely on recommendations as compared to other type of advertisement.

When customers see reviews and recommendations on stores, it influences customer purchase and makes purchases due to the fear of missing out (FOMO). Other than this, social proofs for a Shopify store include pop-up notifications, sign-up forms, live visitor counters, limited stock notifications, discount coupons, offers, and lottery widgets.

Final Verdict

All and all, Shopify is a versatile platform for online stores. Shopify’s dynamic and useful features with third-party integrations, insightful analytics, and user-friendly interface make it one of the best picks in the market. Hire an expert Shopify developer for a turnkey Shopify e-commerce store for your business and skyrocket your sales 3x times.

Got questions about how Shopify works? Connect with us at GYB Commerce to learn more.

GYB Commerce is a reliable tech software and solution partner that focus on growth and excels in optimizing the processes and operations of our clients.